I was apart of the UCT Communications Committee, a team of designers and marketing experts gathered to rebrand the United Church in Tallahassee. To begin, I audited the church's 44 years of visual history and presented the team with a seven page booklet outlining all the past logos, fonts and other visuals. I assessed the current main logo and itemized where it was utilized.
I and fellow graphic designer, Tim Pannell, created multiple options for the logo. We played with various different visuals and typography.
We presented two logos to the congregations and after a long discussion they voted to move forward with a rainbow spiral design. The final design was made by Tim Pannell. I created a grayscale version to be used on bulletins and other black and white photocopies. The typography is based on the national UCC Branding Guidelines.
I also assisted in revamping the church's website. After creating a first draft, I audited the content and presented a booklet outlining suggestions and questions.
On an ongoing basis I create content for UCT's social media including working with photographers and illustrating content.