I was apart of the UCT Communications Committee, a team of designers and marketing experts gathered to rebrand the United Church in Tallahassee. To begin, I audited the church's 44 years of visual history and presented the team with a seven page booklet outlining all the past logos, fonts and other visuals. I assessed the current main logo and itemized where it was utilized.
I and fellow graphic designer, Tim Pannell, created multiple options for the logo. We played with various different visuals and typography.
We presented two logos to the congregations and after a long discussion they voted to move forward with a rainbow spiral design. The final design was made by Tim Pannell. I create a grayscale version to be used on bulletins and other black and white photocopies. The typography is based on the national UCC Branding Guidelines.
The Communications Committee revamped the entire website. After creating a first draft, I audited the content and presented a booklet outlining suggestions and questions.
On an ongoing basis I create content for UCT's social media including working with photographers and illustrating content.